Press

The Lure of the Image explores contemporary digital forms of photography and their seductive powers: How do images bait or beguile us as they circulate online? How do they compel, capture or control us?

‘Switzerland is fake’, claims a witty video by AI expert Karpi (Patrick Karpiczenko) that is going viral on the internet. As Nadine Wietlisbach, director of Fotomuseum Winterthur, and Karpi explained in a joint statement, the initiative is intended as an invitation, calling on us to engage more critically with the images we encounter online. Reopening on 17 May 2025 after nearly two years of renovation work, the museum will once again give visitors the opportunity to do just this.

The demands placed on contemporary museums have changed in recent years and decades, as have visitor requirements. The new Fotomuseum Winterthur will cater to these changing conditions and realise the vision of a modern-day institution.

On 17 May 2025, we will open the doors to the new Fotomuseum Winterthur! We will be showing three exhibitions in 2025: The Lure of the Image, Poulomi Basu – Phantasmagoria and One Another – Kara Springer in Dialogue with the Collection of Fotomuseum Winterthur.