From 2012 to 2023, the discursive blog format of Fotomuseum Winterthur subjected all aspects of photography and its role in visual culture to interdisciplinary scrutiny. The approximately 50 bloggers that contributed to Still Searching… discussed photographic media and forms within their complex technological, capitalist and ideological networks and negotiated some of the most pressing and relevant questions surrounding photography.
The current blog series are co-written by image theorists Ingrid Hoelzl and Rémi Marie. Until the end of April, they will reflect on the status of the image in digital culture. They will examine the shift from the humanist to the posthumanist programme of the image, in line with the shift from the geometric paradigm of the image (based on the linear perspective) to the algorithmic paradigm (introduced with digitalization). Hoelzl and Marie will discuss the central idea of their book Softimage (2015), the image as a software, and reflect on the status of the image in the age of autonomous machines – the postimage.
Softimage and Hardimage
Marvin Heiferman | 01.11. – 15.12.2013
In his blog series, Marvin Heiferman will take a broad look at the medium as it is changing and being redefined, and consider the issues in and around the medium that are provocative. Rather than understanding photography as a medium in crisis, as some people seem so eager to suggest, Heiferman sees photography in the midst of being re-imagined – this is will be his starting point to look at and talk about over the course of his blogging period. He will use news reports and stories about topical images, events, and issues in visual culture as the basis for taking a weekly look at how photography and our relationship to it are changing. He will link to stories, write about the issues that they raise, and invite readers to take an active role in the discussion.