Still Searching…

<p>As an attentive reader has pointed out to us, the word ‛programme’ appears in our book <a href="http://www.academia.edu/13578665/SOFTIMAGE_Towards_a_New_Theory_of_the_Digital_Image">Softimage</a> within a family of terms: algorithm, software, computation, processing, programming. If these terms, all gravitating around digitalization, seem almost interchangeable, we are in fact using the term ‛programme’ in a larger yet very specific sense, that of the programme of the image, or the image as a programme, which is not a condition that emerged with digitalization, but one that dates back to the Renaissance. Our first blog will explore the way the programme of the image develops in the 15th century in an intricate relation with the political programme of the time and the birth of the humanist episteme.</p>

<p>First we want to specify a point concerning the last sentence of our <a href="http://www.fotomuseum.ch/en/explore/still-searching/articles/27021_image_and_programme">first post</a>. In his “Postscript on the Societies of Control”, published in French in 1990 (that is, a few years before the launch of the first public web browser), Deleuze opposes the old disciplinary societies as analyzed by Foucault to the present societies of control. He writes: </p>

<p>PS to our previous blog, <a href="http://www.fotomuseum.ch/en/explore/still-searching/articles/27022_on_the_invisible_image_and_algorithm" target="_blank" rel="noopener">“On the Invisible (Image and Algorithm)”</a>.  As a friend suggested, we should have imagined Paglen’s photo of a secret military base in the so-called top-secret lab run by Sergey Brin “in an undisclosed Bay Area location”: here is the place for thinking about secrecy. In fact, Google seems intentionally to be creating an atmosphere of mystery around “a pair of otherwise ordinary two-story red-brick buildings about a half-mile from Google’s main campus” <span class="frzfn fn"><span class="marker">1</span><span class="text">Brad Stone, “Inside Google’s Secret Lab, Google X’s Silicon Valley Nerd Heaven – America’s Last Great Corporate Research Lab”, <em>Bloomberg.com/news</em>, 29 May 2013, <a href="http://www.bloomberg.com/news/articles/2013-05-22/inside-googles-secret-lab">http://www.bloomberg.com/news/articles/2013-05-22/inside-googles-secret-lab</a></span></span>. It is impossible to find much information on Google (sic!) apart from two journal articles. In the one published in <em>The New York Times</em> in 2011 we can read: “It’s a place where your refrigerator could be connected to the Internet, so it could order groceries when they ran low. Your dinner plate could post to a social network what you’re eating. Your robot could go to the office while you stay home in your pajamas. And you could, perhaps, take an elevator to outer space.” <span class="frzfn"><span class="marker">2</span><span class="text">Claire Cain Miller and Nick Biltonnov, “Google’s Lab of Wildest Dreams”, <em>The New York Times</em>, 13 November 2011.</span></span></p>

<div>One of my students recently declared she believed there was nothing to learn from Flusser’s writings on photography. For her, digital technology expanded the possibilities of photography well beyond what Flusser described as the pre-defined program contained within the camera apparatus. The same went for the idea of the impenetrability of the “black box,” which seemed ludicrous in today’s context of widely shared technical astuteness and the infinite possibilities offered by photo-editing software.<br><br></div>