Still Searching…

Nicht nur die Fotografie, sondern auch ihre Theorie und Geschichtsschreibung erfahren unter digitalen Bedingungen eine radikale Erweiterung. Fotografische Medien und Formen sind in komplexe technologische, kapitalistische und ideologische Netzwerke eingebunden; Expert_innen, die die Rolle fotografischer Bilder wissenschaftlich untersuchen, kommen entsprechend aus ganz unterschiedlichen Disziplinen. Die Erweiterung des Diskurses um fotografische Bilder bildet sich auch auf dem Theorie-Blog Still Searching… des Fotomuseum Winterthur ab, der sich seit 2012 interdisziplinär mit allen Aspekten der Fotografie und ihrer Rolle in der visuellen Kultur beschäftigt. Eingeladene Blogger_innen des Online- Formats bewegen sich an vorderster Front der Forschung und schärfen unseren Blick für die aktuellen und relevanten Fragestellungen rund um die Fotografie.

Blog series: The Status of the Image in Digital Culture

Ingrid Hoelzl, Rémi Marie | 01.03. – 30.04.2016
The Status of the Image in Digital Culture

The current blog series are co-written by image theorists Ingrid Hoelzl and Rémi Marie. Until the end of April, they will reflect on the status of the image in digital culture. They will examine the shift from the humanist to the posthumanist programme of the image, in line with the shift from the geometric paradigm of the image (based on the linear perspective) to the algorithmic paradigm (introduced with digitalization). Hoelzl and Marie will discuss the central idea of their book Softimage (2015), the image as a software, and reflect on the status of the image in the age of autonomous machines – the postimage.

Softimage and Hardimage

Montag, 04.04.2016
<p>PS to our previous blog, <a href="" target="_blank" rel="noopener">“On the Invisible (Image and Algorithm)”</a>.  As a friend suggested, we should have imagined Paglen’s photo of a secret military base in the so-called top-secret lab run by Sergey Brin “in an undisclosed Bay Area location”: here is the place for thinking about secrecy. In fact, Google seems intentionally to be creating an atmosphere of mystery around “a pair of otherwise ordinary two-story red-brick buildings about a half-mile from Google’s main campus” <span class="frzfn fn"><span class="marker">1</span><span class="text">Brad Stone, “Inside Google’s Secret Lab, Google X’s Silicon Valley Nerd Heaven – America’s Last Great Corporate Research Lab”, <em></em>, 29 May 2013, <a href=""></a></span></span>. It is impossible to find much information on Google (sic!) apart from two journal articles. In the one published in <em>The New York Times</em> in 2011 we can read: “It’s a place where your refrigerator could be connected to the Internet, so it could order groceries when they ran low. Your dinner plate could post to a social network what you’re eating. Your robot could go to the office while you stay home in your pajamas. And you could, perhaps, take an elevator to outer space.” <span class="frzfn"><span class="marker">2</span><span class="text">Claire Cain Miller and Nick Biltonnov, “Google’s Lab of Wildest Dreams”, <em>The New York Times</em>, 13 November 2011.</span></span></p>